How Losing Everything Sparked an Unstoppable TikTok Empire

Have you ever felt lost, struggling to find your purpose in the middle of chaos?

In this powerful episode of Crafted Entrepreneur, I sit down with TikTok sensation Jessica Graves as she shares her inspiring journey of turning pain into passion. From navigating the devastating loss of her son to building a thriving TikTok brand that now empowers moms everywhere, Jessica offers raw insights and practical tips for using social media to connect, grow, and monetize authentically.

Jessica dives deep into how she transformed her life and business using TikTok, discussing the importance of finding yourself, setting boundaries, and building authentic relationships with your audience. If you're ready to step into your true power, this episode will give you the motivation and tools you need to start.

Episode Highlights

• Jessica’s Journey: How the tragic loss of her son transformed Jessica’s life and pushed her to build a community on TikTok.
• Authenticity on TikTok: Why showing up as your true self and being vulnerable is key to building trust and connection with your audience.
• TikTok Shop: How TikTok's new shop feature has changed the game for content creators looking to monetize.
• Building Relationships: The importance of looking at followers as friends, not just numbers, and how it can drive your business forward.
• Consistency and Content Creation: Tips for showing up every day on TikTok and creating content that resonates.

Key Moments

• 01:08 - 02:17: Jessica’s backstory and how she transitioned from network marketing to finding herself on TikTok.
• 03:13 - 04:21: Using TikTok as a hobby to rediscover herself and build a new community.
• 06:18 - 07:16: The importance of vulnerability and how sharing her grieving process on TikTok built trust with her audience.
• 09:37 - 10:48: The power of sitting with yourself, journaling, and finding ways to speak to God through grief.
• 17:14 - 17:58: How TikTok differs from Instagram and why authenticity is crucial for service-based brands.
• 22:01 - 22:53: Tips for introducing yourself on TikTok and why people want to know the real you.

Links + Resources:

If you’re ready to dive into TikTok and grow your business, connect with Jessica Graves for more tips on building an authentic brand. Follow Jessica on TikTok and Instagram to learn from her journey and sign up for her Motivated Mama’s Movement program. Follow Jessica on: Tiktok Instagram

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