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The Josh Bersin Company
The HR Technology Market Can Be Brutal
Aug 12, 2022
Dive into the fierce and complex world of HR technology, where innovation meets cutthroat competition. Learn how some vendors, like Entelo and Zenefits, rise while others stumble in this rapidly changing landscape. Discover key factors that lead to success, emphasizing the importance of focus for both companies and customers. Real-life case studies reveal the distinct challenges businesses face and the necessity for tailored solutions. Get ready for insights that are critical as the industry gears up for the upcoming big conference.
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Quick takeaways
- The HR technology market is fiercely competitive, requiring vendors to constantly innovate and differentiate their offerings to survive.
- Successful vendors understand the need for strategic focus and deep market knowledge to effectively meet the diverse needs of their clients.
Deep dives
The Competitive Landscape of HR Technology
The HR technology market is characterized by high competitiveness, often referred to as a 'red ocean' where numerous vendors vie for attention. This saturation forces companies to constantly innovate and differentiate their offerings, yet good ideas can often be easily replicated by competitors. Furthermore, the market encompasses various segments, where businesses of different sizes and industries have unique needs and adoption rates for technology. Some organizations are quick to adopt new tools, while others are reluctant, complicating the sales process for HR technology vendors.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode