Property Management Business 39. Should You Use AI in Your Company Marketing with Marie Tepman of Fourandhalf
Nov 26, 2024
Marie Tepman, Director of Marketing at Fourandhalf, shares her expertise on integrating AI into property management marketing. She discusses when AI can boost your strategy and when it might backfire. Marie emphasizes building a strong online presence with authentic storytelling and effective content before relying on AI. The conversation also touches on balancing technology with creativity and the importance of human connection in marketing efforts. Tune in for actionable insights to attract owner clients and grow your business!
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Foundation Before AI
- Build a strong online presence by having a website.
- Focus on content and reputation to build trust with potential clients.
Importance of Reputation
- Online reputation, especially reviews, is crucial for property management companies.
- Owners entrust their valuable assets, requiring trust and a proven track record.
Content Strategy
- Create content that answers potential clients' questions and addresses their problems.
- Focus on providing value and solutions instead of boasting about your company.