
More 2 Marketing Podcast - Expert advice on marketing, product and all things business Kickstart 2026 Marketing: What’s on Your List?
Kickstart 2026 Marketing: What’s on Your List? In this podcast, Susan discusses strategies for kick-starting the year with a focus on marketing initiatives. She emphasised the importance of mindset shifts, particularly treating marketing as an ongoing rhythm rather than a project. Susan adviseddoing a thorough audit of the previous year's performance to identify top revenue-generating sources and content strategies. She recommended cleaning and segmenting email lists, as well as conducting a website and social media auditto ensure they effectively represent the brand and convert visitors. Susan also highlighted the importance of planning monthly offers and content calendars, as well as reactivating existing customers through targeted campaigns and askingfor referrals. She warned against launching on new platforms without a clear purpose and plan, and advised focusing on a few key goals rather than setting numerous objectives.
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