AI Has Come for Advertising

Katie Deighton, a reporter from The Wall Street Journal focused on advertising, dives into the bold move by Coca-Cola to remake their beloved 'Holidays Are Coming' ad using generative AI. She discusses viewer reactions, including the eerie 'uncanny valley' effect that sparked backlash. Despite criticisms, Coke's commitment to AI advertising continues, with changes like using animals instead of people. Deighton also explores the broader implications for the ad industry, including efficiency gains and job risks, highlighting the delicate balance between technology and authenticity.