Effectiveness: Testing and Audience Indifference

While some viewers complain that AI-generated ads look uncanny, brands like Coca-Cola are making them anyway. WSJ’s Katie Deighton explains how Coke remade their iconic “Holidays Are Coming” ad with artificial intelligence, and what that signals for the ad industry’s future. Jessica Mendoza hosts.

Further Listening:

- The Era of AI Layoffs Has Begun

- How a $1.5 Billion Settlement Could Alter the Course of AI

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