Megan Bowen and Evan Hughes host Ciara Hopkins in a roundtable discussion of paid ads, nailing down when is the right time to start investing. 

They cover:

• Defining your ideal customer profile and target market

• Developing your strategic narrative

• Building a website that converts traffic into sales conversions

• Aligning Marketing and Sales

In addition to valuable insights and questions from the live audience, Megan, Evan, and Ciara detail each of these milestones, how to get started with building up to them, and how to know when you’ve hit the right place to start investing money effectively into paid ads. 

Episode topics: #marketing, #demandgeneration, #B2BSaaS, #digitalmarketing #advertising #paidads #roundtable #marketingexpert

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Connect with the guest:

Ciara Hopkins

Connect with the hosts:

Evan Hughes

Megan Bowen