Megan Bowen and Evan Hughes host Ciara Hopkins in a roundtable discussion of paid ads, nailing down when is the right time to start investing.
They cover:
Defining your ideal customer profile and target market
Developing your strategic narrative
Building a website that converts traffic into sales conversions
Aligning Marketing and Sales
In addition to valuable insights and questions from the live audience, Megan, Evan, and Ciara detail each of these milestones, how to get started with building up to them, and how to know when you’ve hit the right place to start investing money effectively into paid ads.
Episode topics: #marketing, #demandgeneration, #B2BSaaS, #digitalmarketing #advertising #paidads #roundtable #marketingexpert
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Connect with the guest:
Ciara Hopkins
Connect with the hosts:
Evan Hughes
Megan Bowen
Stacking Growth | The B2B Marketing Podcast