In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings.

He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations.

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101 ad monetization guide

https://lancaric.substack.com/p/getting-started-with-ad-revenue-applovin

https://lancaric.substack.com/p/everything-you-need-to-know-about

https://lancaric.substack.com/p/getting-started-with-ad-revenue-unity

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/Q9W04l1u8UI

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Mobile Mediation and Ad Revenue

03:05 The Evolution of Mobile Advertising

05:48 The Rise of Mediation Platforms

09:07 Understanding Mediation Platforms: Pros and Cons

11:59 How Ad Revenue is Calculated

14:59 Best Practices for Ad Networks

17:53 Strategies for Soft Launching Apps

20:46 Scaling and Ad Stack Optimization

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Mobile mediation is crucial for maximizing ad revenue.

The App Store's launch in 2008 revolutionized app discoverability.

AdMob was the first to show ads in mobile apps.

Mediation platforms help developers get better ad prices.

ECPM and fill rates are key to understanding ad revenue.

Competition among ad networks increases revenue potential.

Soft launches require a focus on ad impressions over ECPM.

Scaling requires a more sophisticated ad stack.

Understanding user behavior is essential for ad success.

The mobile advertising landscape is constantly evolving.

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Please share feedback and comments - matej@lancaric.me

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Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes