The $100 MBA Show
MBA688 Guest Teacher: Matt Giovanisci- How to Create Original and Engaging Landing Pages
Jul 18, 2016
Matt Giovanisci, a self-made entrepreneur behind Swimuniversity.com and Moneylab.co, shares his expertise on crafting captivating landing pages. He emphasizes the power of humor and simplicity in design, along with the importance of strong copy. With engaging personal anecdotes, Matt illustrates how clear messaging and a good concept can organically attract users. Listeners will learn about balancing creativity and expert advice to create landing pages that not only look good but also drive engagement and action.
14:14
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Quick takeaways
- Starting with a clear concept and prioritizing copywriting over design is crucial for creating engaging landing pages.
- Incorporating humor and authenticity into the content enhances audience engagement and helps differentiate the landing page in a competitive space.
Deep dives
Creating Effective Landing Pages
To create impactful landing pages, starting with a clear idea is essential. Before diving into technical details or extensive research, focus on generating a concept that resonates and remains memorable. Writing the copy should come before any design elements; freeform writing allows for a natural flow of ideas, which can later be refined. This approach prioritizes clarity and engagement, emphasizing that the landing page's main goal is to communicate effectively with the audience.
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