Unthinkable with Jay Acunzo
Process [Intuition Series #5]
Feb 27, 2017
Exploring the addictiveness of finding the right writing process, the podcast discusses the joy of writing, establishing efficient processes, infusing personality into writing, and the power of fun in the writing process.
15:33
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Quick takeaways
- Children's stories inspire Justin Blackman to incorporate fun and personality into his writing, boosting engagement and conversions.
- Kanar Betty Ann emphasizes the importance of creating predictable and repeatable processes to improve work quality and efficiency in content creation.
Deep dives
The Joy and Simplicity of Children's Stories
Justin Blackman, a conversion copywriter, reminisces about the direct and uncomplicated nature of children's stories that captivate the imagination without metaphors or comparisons. The lack of rules and the cool universe of children's stories take him back to the joy and laughter he experienced as a child. Despite working as a writer for an international hotel brand, Justin is motivated by his love for writing and the freedom it brings. He emphasizes the importance of appreciating and enjoying the creative process rather than solely focusing on results and optimization.
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