

How to Increase Marketing Engagement with Difficult Customers
Some people are just more difficult to connect with than others—and that goes for Mindstates as well. Certain Mindstates have more complex beliefs, blurry values, and contradictory characteristics that make marketing to them tricky. In this week’s Mindstate Marketing Hour, I discuss one of the more difficult Mindstates to engage with and how to adjust your messaging to meet their subconscious needs and expectations.
The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!
Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/
The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1
Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld
Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about
Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources
Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/
Thanks for tuning in!