After working in the restaurant industry for nearly 30 years, Mina Group president Patric Yumul knows that outstanding service starts and ends with one thing: humility. But the first step, he says, toward that noble quality is realizing that your customers—no matter what industry you’re in—have a choice. And your job is to serve them with such excellence that they choose you over and over (and over) again. Tune in as Patric explains how he and his team strive to achieve that every single day.

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