442 - I've Been Lying To You - There Actually Is a Secret Formula for Membership Success

In this episode, I come clean about a big lie I’ve been telling for years: that there’s no secret formula to membership business success.

I reveal that, while there’s no easy button or magic tactic, there actually are two “magic bullets” behind thriving membership sites—but they’re not as flashy as you might hope.

Join me as I break down what these real secrets are, why they matter more than any marketing trick, and how you can use them to drive growth and retention in your own membership.

Get ready for a candid chat about data, feedback, and building a business that lasts.

In this episode:

• What is the true “secret formula” for membership success that most people overlook?
• Why aren’t flashy marketing tactics or miracle tools actually the answer to growing a membership?
• How can you harness the power of data and member feedback to make smarter decisions and fuel your membership’s growth?
• What practical steps should you take to collect, analyze, and act on data and feedback in your membership business?

Key Quotes & Takeaways:

"The fundamental truth is that your membership success will be so heavily fueled on data and feedback data. In terms of what are members using when you have your membership up and running? What are members using? What features are they engaged with? What features are they not engaged with?"

"People very rarely travel in a straight line from discovering you to joining your membership. And so if you're just looking at the data without the feedback to back it up, you're not getting the full picture."

"That feedback, someone who is interested enough in what you do to get on your email list, but not taking that next step. We want to know why they're not joining, not so we can pitch them, but so we can use that to refine our strategy, to refine our value proposition, to look at our offer and make sure it's actually aligned."

"How can you possibly create a membership that solves your audience's problems if you're not getting feedback from that very audience on what their problems are?"

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