Breaking Down Buzzwords: the Good, the Bad, and the ‘Sexy’

We asked, you answered. What are your least favorite marketing jargon terms?

Sourced from our loyal community on LinkedIn, hosts Devin Bramhall and Margaret Kelsey discuss some of the most used marketing terms in the industry today, challenging marketers and executives to move beyond “strategic” and “evergreen” as descriptors of your efforts. And in Devin’s own words, “Say what you actually mean.”

But don’t worry, Devin and Margaret know they aren’t exempt from this industry-wide communication plague. Margaret offers up some of her most-used buzzwords, and they work together to break down what she’s trying to convey when she says “sexy” in a business strategy context. They also dive into why content is their top do-not-say word and how these words become almost meaningless. 

Listen in for:

• Ways to communicate beyond overused buzzwords
• Why prioritizing people-first content moves us away from buzzword trends and into a more authentic marketing industry
• Hot takes and listener submissions to make you laugh about the terms we’ve come to hear too often

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Marketing by Kristina Carson

Digital marketing and social media expert. https://www.kristinacarson.com/