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two & a half gamers

Offline games - No WIFI games: The most profitable game in the world

Sep 12, 2024
Jakub Remiar, a seasoned expert in user acquisition and game design, joins the conversation to unravel the surprising success of offline games. The discussion delves into revenue strategies that fuel these games and explores how a solo developer conquered the market, especially in India and the US. They highlight the power of rewarded ads, organic growth, and the untapped potential of SEO in driving traffic. With humor and insight, they dissect monetization tactics that yield impressive results while keeping player satisfaction in focus.
38:48

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Podcast summary created with Snipd AI

Quick takeaways

  • The significant rise in daily active users to 42 million showcases the effective monetization strategy of offline games despite their minimal ad placements.
  • Clever organic marketing strategies, including SEO and cross-promotion, have been pivotal in driving the immense success and visibility of these offline games.

Deep dives

Explosive Revenue Growth in Offline Games

The recent surge in revenue for a collection of offline games demonstrates a remarkable financial success, achieving daily earnings of approximately $544,000 and an estimated monthly revenue of around $50 million. This spike in revenue is attributed to a significant increase in daily active users, which rose to 42 million in the last 30 days, revealing that the game's monetization strategy, despite low ad placements, has proven profitable. The game operates on a model where users can access multiple classic games without requiring internet connectivity, leading to mass downloads and positive user reviews. This unique concept, coupled with minimal ad disruptions, has fueled its popularity in various markets such as India and the United States.

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