Offline games - No WIFI games: The most profitable game in the world
Sep 12, 2024
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Jakub Remiar, a seasoned expert in user acquisition and game design, joins the conversation to unravel the surprising success of offline games. The discussion delves into revenue strategies that fuel these games and explores how a solo developer conquered the market, especially in India and the US. They highlight the power of rewarded ads, organic growth, and the untapped potential of SEO in driving traffic. With humor and insight, they dissect monetization tactics that yield impressive results while keeping player satisfaction in focus.
The significant rise in daily active users to 42 million showcases the effective monetization strategy of offline games despite their minimal ad placements.
Clever organic marketing strategies, including SEO and cross-promotion, have been pivotal in driving the immense success and visibility of these offline games.
Deep dives
Explosive Revenue Growth in Offline Games
The recent surge in revenue for a collection of offline games demonstrates a remarkable financial success, achieving daily earnings of approximately $544,000 and an estimated monthly revenue of around $50 million. This spike in revenue is attributed to a significant increase in daily active users, which rose to 42 million in the last 30 days, revealing that the game's monetization strategy, despite low ad placements, has proven profitable. The game operates on a model where users can access multiple classic games without requiring internet connectivity, leading to mass downloads and positive user reviews. This unique concept, coupled with minimal ad disruptions, has fueled its popularity in various markets such as India and the United States.
The Rise of Offline Gaming
The offline gaming category has experienced an unprecedented rise, amassing over 11 million downloads per day and captivating users with zero internet requirements. This genre has resonated particularly well with players due to its simplicity and nostalgia, incorporating a variety of classic games like solitaire and checkers. The games are designed with minimal psychological triggers typically seen in mobile games, resulting in high user ratings and organic growth through word-of-mouth. Notably, the ailing monetization strategies of many modern games starkly contrast with the immense success of this simple yet engaging collection.
Organic Growth and Marketing Strategies
The surge in downloads and active users can be largely attributed to clever organic marketing strategies, including an extensive YouTube presence that helps drive traffic to the games. The developer has leveraged search engine optimization techniques that effectively rank the games high in app store searches, utilizing keywords that appeal to users looking for offline gaming options. Additionally, the cross-promotion of various related games has created a synergistic effect that boosts overall visibility. This unique combination of organic visibility and appealing content has positioned the developer as an influential player within the offline gaming market.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/q9groW1mOnY
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:40 Revenue and Monetization Strategies
04:22 Geographical Distribution of Downloads
05:06 Developer Background and Other Games
07:19 Massive Ad Revenue
08:21 The Power of Rewarded Ads
10:29 Gameplay and Features
11:39 Cross Promotion and Expansion
14:13 Organic Growth and SEO
16:54 YouTube Channel and Videos
19:07 Invitation to Jindo Blue
19:20 The Mysterious Success of 'No Wifi Games'
21:17 Uncovering the Secrets of Organic Traffic and Cross-Promotion
22:20 The Role of Backlinks in Driving Traffic to 'No Wifi Games'
26:36 The Surprising Revenue Generation of a Minimally Monetized Game
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Offline Games, no Wi-Fi games is a highly successful collection of games that can be played without an internet connection.
The game has generated significant revenue primarily through rewarded ads, with estimated daily earnings ranging from $250,000 to $600,000.
The developer, Jindo Blue, has a YouTube channel with over 570,000 subscribers, featuring videos of their games that have garnered millions of views.
The success of Offline Games highlights the potential for organic growth and effective monetization strategies. The success of 'No Wifi Games' is attributed to its organic traffic, cross-promotion, and ASO strategies.
The game may be using backlinks to drive traffic and create the appearance of organic downloads.
Despite minimal monetization, 'No Wifi Games' generates significant revenue.
The hosts invite listeners to share any additional information or insights about the game.
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Please share feedback and comments - matej@lancaric.me
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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