Difference Between Indexing & Ranking | Amazon SEO

Aug 23, 2022

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00:00 Difference Between Indexing and Ranking
00:11 Indexing means that the product shows up in the top 300 results on Amazon
00:19 Ranking means that you are ranking the product
00:30 You are moving from position 300 up to the top 50
00:39 Showing an actual listing of my very own Men's soap bar on Amazon
00:58 Get 50% on Helium 10 using the code MYAMAZONGUY50
01:06 One of my favorite things about Helium 10 is the Keyword Distribution
01:12 Golden ratio: 1 Sponsored Product: 2 Organic Keywords
01:22 You have the ability to see the macro view of a listing
01:27 The more keywords you index for Organic Keywords, the healthier your SEO is
01:35 Your goal is to index for as many keywords as possible
01:42 That means that the algorithm finds your product relevant
01:48 Showing the keywords that the Men soap bar listing indexed for
01:54 Sorting the keywords to show the worst keywords on the list
02:48 Keywords that the listing is doing well on
03:06 The SEO phases that we have here in My Amazon Guy
03:09 Explaining SEO Phase 1 and 2 process
03:22 Talks more about SEO Phase 3 and 4 process
04:08 Invite to watch the ICAP Marketing Video
04:23 Put a keyword in the title to index
04:30 Keywords must also be placed on the Bullet points
04:32 Do not miss to put keywords in your Brand Story
04:39 Down the A+ Content, there's a description section to put more keywords
04:42 You can also put it in the header of the A+ content
04:46 You can even put keywords on the product grid
04:57 PPC campaigns are necessary to rank for a keyword
05:07 Showing the ad for the men's soap bar
05:25 Showing the organic listing of the men's soap bar
05:42 Showing the Men's Soap Bar in the listing
05:56 Showing how SEO Phase 3 works to rank higher
06:00 Navigating through the backend of Seller Central
06:38 No commas and no syntax
06:42 Amazon uses 250 bytes not characters
06:55 Does not count spaces, commas, and syntax
07:20 Update the title and get an exact match of the keyword you're looking for
07:33 Do the same thing with the description
07:39 Also, do the same with the bullet points
07:47 Go over A+ Content to put more keywords
08:53 Put Spanish in the Alt Text of any photo to index
09:07 Put keywords in multiple locations of the copy
09:23 Get additional iterations, examples, and rankings through the product grid
09:42 Work on the 6 modules for your A+ Content
09:48 You should also work on your Brand Story
09:51 Navigating through the A+ Content Module
11:05 Don't forget to put more keywords on your Brand Store and your social posts
11:55 Invite to our thorough video about social posts
12:03 If you already have it set up, here's a quick tip
12:06 Navigating through post.amazon.com to check impressions
12:45 You can create and schedule posts
13:00 Select an image, create a caption and select which product
13:20 Those

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