Acquired

Episode 9: Writely (Google Docs)

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Mar 29, 2016
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ANECDOTE

Google's Presentation Software Acquisitions

  • Google acquired two companies, Tonic Systems and Zenter, for its presentation software.
  • These acquisitions, along with Writely and two.web technologies, formed the basis of Google Docs/Sheets/Slides.
INSIGHT

Google's Inexpensive Suite

  • Google's quick acquisition spree created a full suite of Microsoft Office-like productivity software.
  • This suite was inexpensive, costing around $50 million, compared to Microsoft's later $500 million investment.
INSIGHT

Buy vs. Build

  • Google strategically chose to buy rather than build its productivity apps.
  • This decision was driven by their desire to quickly enter the market and challenge Microsoft's dominance.
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