The WARC Podcast The big stories to watch at Cannes Lions
Jun 12, 2025
The discussion dives into the major themes emerging from the Cannes Lions Festival, including the evolution of brand building in a changing advertising landscape. There's a focus on the necessity of articulating marketing strategies in financial terms for the C-suite. The impact of customer experience and the surge of influencer marketing are highlighted, alongside creativity in the industry. Listeners can look forward to insights from key sessions featuring artists and strategists, emphasizing innovation and adaptability in advertising.
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Creative Reckoning at Cannes 2025
- Cannes Lions 2025 focuses on converting marketing theory into actionable practices amid industry uncertainty.
- The festival aims to provide marketers tools to navigate a rapidly changing media and communication landscape.
Reframing Brand Building for C-suite
- Marketers must reframe brand building to resonate with the C-suite, moving beyond outdated terminology.
- Strong brands act as multipliers influencing various business areas, requiring new language to prove value to executives.
Use Risk Language CFOs Understand
- Learn to communicate brand building benefits as a portfolio investment to CFOs.
- Treat creative risk like financial risk to harness it as a business advantage, not a barrier.