The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops Building a PLG dream team with Jim Stoneham (SignalFire, Stripe, New Relic)
Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Jim Stoneham, ex-CMO of Stripe and New Relic, now partner at the VC firm SignalFire. Jim talking about building a PLG dream team.
➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-aw....
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🔗 Links:
- Game Thinking by Amy Jo Kim - https://www.amazon.com/Game-Thinking-Innovate-engagement-techniques/dp/099978854X
- Follow Jim on LinkedIn - https://www.linkedin.com/in/jimstoneham/
- Follow Jim on Twitter - https://twitter.com/jimstoneham
🚀 Check out LaunchNotes: https://launchnotes.com
🙏 Join Launch Awesome: https://www.launchnotes.com/launch-awesome
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Show Notes:
(00:27) - Intro
(01:28) - PLG roots in B2C
(03:31) - Starting with your goals
(07:43) - Sequencing the PLG functions
(16:49) - What needs to get done?
(25:59) - Is there a single PLG owner?
(28:20) - Qualities to look for when hiring for PLG
(30:56) - PLG and complex SaaS tools
(33:20) - Transitiong from sales-led to product-led
(36:59) - Readiness benchmarks for building a PLG team
(38:26) - PLG for larger companies that micromanage
(40:25) - Tools for data instrumentation