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The Marketing Architects

Marketing Research that’ll Blow Your Mind

Jun 18, 2024
Discover how AI influencers outperform humans, why brand loyalty wanes over time, and the impact of the decoy effect. Explore Share of Voice's link to market share, the allure of large popcorn, and the potential of AI in market research. Prepare to have your marketing beliefs challenged!
26:50

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Quick takeaways

  • Customers buy less over time, proving the importance of continuous acquisition and retention efforts.
  • Strategic use of decoy options can influence consumer decisions, showcasing the impact of pricing and positioning strategies.

Deep dives

The Law of Buyer Moderation and Its Impact on Market Strategies

The Ehrenberg Bass Institute's research introduces the law of buyer moderation, challenging the traditional marketing belief in customer purchasing behavior. It suggests that customers tend to decrease purchase frequency over time, emphasizing the need for continuous customer acquisition alongside retention efforts. This shift requires businesses to prioritize broad appeal and maintain accessibility to drive growth.

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