How to 10x your culture

[01:22] - What is Hugo?

[01:44] - What was your inspiration behind the book?

[03:10] - Can you share some insights from the book starting with the 4 hour meeting week

[06:02] - Decision making

[08:31] - Importance of having a culture where failure goes unpunished

[09:10] - How language shapes reality

[11:37] - What’s the benefit of re-framing managers as coaches and cultural guardians?

[13:50] - Why give people objectives and not plans?

[14:46] - Talent, the people that make up a 10x team

[17:02] - How do you test for culture fit?

[19:36] - How does Hugo handle follow ups?

[20:43] - How does remote work fit into your culture?

[25:06] - How being remote changes time and space

[27:00] - Parting advice on building a 10x culture