Ep 289: Navigating 'Unruliness': Hence Cofounder Sean West on How Politics, AI and Law are Rewriting Business Rules

"Everybody understands the world is volatile, but they don't necessarily understand why it's volatile or how to deal with it," says Sean West, cofounder of Hence Technologies and author of the new book, Unruly: Fighting Back When Politics, AI, and Law Upend the Rules of Business. "Unruly is a play on words. ... The world is kind of ‘unruling.’ The rules and norms that were developed during globalization are falling away."

On this week’s LawNext, West joins host Bob Ambrogi to discuss how the collision of geopolitics, technology, and legal shifts is creating unprecedented challenges for businesses of all sizes – and their legal advisors. Their conversation explores how businesses can turn volatility into opportunity, the importance of strategic legal counsel in this environment, and why companies of all sizes need access to geopolitical intelligence.

They also discuss Hence’s recent launch of Hence Global, an AI-powered platform designed to help businesses and their legal counsel manage geopolitical uncertainties by providing customized, real-time risk analysis and insights tailored to specific business roles and needs. West explains how the platform delivers personalized, role-specific intelligence that enables legal teams to better serve their clients and organizations in an increasingly uncertain world.

Before cofounding Hence in 2020, West was global deputy CEO of Eurasia Group, a global affairs advisory firm, where he advised CEOs, general counsel and investors on geopolitical and legal risk. He is also a lecturer at the University of California, Berkeley, School of Law.

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