Torsion Talk S8 Ep117: 10 Brutal Truths Every Garage Door Business Owner Needs to Hear

If you run a garage door company, this episode is for you. Ryan records live from a Nashville hotel room while attending an SEO mastermind—but the real value here is a raw, unfiltered look at why running a garage door business might be way harder than most people think.

Whether you're in the trenches as a one-man show or running a $5M operation, you'll relate to the frustrations, mistakes, and painful lessons that come with growing in this industry. But this isn’t a pity party—it’s a call to sharpen your mindset, build with purpose, and stop bottlenecking your business out of fear.

💡 In this episode, Ryan breaks down 10 brutal truths every garage door business owner faces:

1. Google makes it harder for us – Other industries can launch Google Ads in minutes. We face verification hell and unfair restrictions.

2. Low barriers of entry floods the market – Everyone thinks they can run a door business, driving down pricing and standards.

3. Scammers are ahead of the game – Fake GMBs, cloned sites, and lead-gen vultures dominate SERPs and steal legitimate leads.

4. We start at zero every month – No recurring revenue = constant grind just to keep the lights on.

5. One staffing issue can cripple operations – Vacations, illness, or turnover = chaos.

6. Profit margins are slim – Most door companies sit at 5–8% net profit. That's not enough for freedom or security.

7. Manufacturers deliver damaged goods – And they rarely take responsibility.

8. Our industry association is asleep at the wheel – IDA isn’t doing enough to fight for us or push back against scammers.

9. High lead costs, low tickets – We pay more for leads than other trades, yet make less per job.

10. A single crash can cost you $20K+ – One wreck, one van out, and you’re stuck fighting insurance while losing revenue.

👉 Bottom line?

Garage door pros are resilient as hell. If you've grown your company to $3M+ in revenue, you've been lied to, stolen from, and pulled back into a truck more times than you can count. And you're still here. That's powerful.

But we make it harder than it has to be. Bottlenecks. Fear. Lack of trust. This episode is a push to think bigger, hire better, charge what you’re worth, and design a company that works without you in the middle of everything.

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🎧 Listen now and get real with your business.

💥 Want help building your plan for 2026? Join us in Fort Lauderdale for the Garage Door U Intensive. Two spots left. Apply now at garagedooru.com/intensive

Find Ryan at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠https://markinuity.com/⁠

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