Journalists often make the best marketers. That’s because journalists are trained to focus on the human element of a story, and good marketers understand what drives a human connection with content.

According to Chelsea Castle, former journalist and Director of Content at Chili Piper, the best marketing doesn’t feel like marketing. She talked to us about how to keep the human on the other end in mind when creating content and shared the two things that all content marketers should stop doing to better engage with their audience.

Show Topics

Use journalism skills in marketing
Create content with tangible takeaways
Balance analytics with other measures
Cultivate content from the whole company
Rethink gated content and the traditional SaaS funnel
Use passive CTAs

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040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)