Agency Forward 079 Gary Searle: How to Make Referrals Predictable, Not Accidental
Hey everyone, today I'm joined by Gary Searle.
Gary is a referral strategist who helps companies build systems to generate consistent, high-quality referrals.
He’s worked with early-stage startups and scaled up to serve high-revenue companies, helping them shift from passive word-of-mouth to intentional referral pipelines.
I wanted to have Gary on because most agencies rely on inconsistent referrals and miss out on building predictable systems to generate them. He also promotes a “culture of referrals” framework inside companies that I think many agenceis can benefit from.
In this episode, we discuss:
- Building a “culture of referrals” inside your agency
- How to reward clients without hurting trust
- Tracking the quality (not just quantity) of referrals
- And more...
You can learn more about Gary on LinkedIn.
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