The international future of Latin music, with Jesús Triviño Alarcón, Tidal's senior director for Latin Global

Music Ally Focus Ep. 81: In this episode we’re discussing the past, present and future of Latin music on a global scale with Jesús Triviño Alarcón, senior director for Latin Global for streaming platform Tidal. Jesús has a deep connection with Latin music and culture: he is a Webby-nominated content creator who has covered music, TV, film and more for over 17 years as a reporter, editor, producer and curator.

Latin music has firmly solidified its status as a global superpower, and we spoke to Jesús about his observations of Latin music’s recent successes, which music and cultures will spring to international prominence next, the possibility of innovative international collaborations – and we also got some insight on how audiences engage with Latin music.

Here are a few of the genres and artists Jesús mentioned:

• Rising: Latin
• Tmrw / R&B en Español 
• Tmrw / Cumbia
• Reggaeton del Sur (Venezuela)
• FEID Esenciales (one of the artists Jesús mentioned as an artist on the brink of global superstardom)

And here's an album by his music choice: A Tribe Called Quest's "Low End Theory" 

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