The Sport Businessman Podcast

#29: Agustina De Giovanni, 1st Mental Coach in MLS & NWSL History | Pt.2

Nov 19, 2024
Agustina De Giovanni, CEO of ADG Mental Performance and the first mental coach in MLS & NWSL history, discusses the pivotal role of mental coaching in sports. She emphasizes the importance of building a cohesive team culture to enhance performance and resilience. Agustina shares her journey of self-discovery and the need for lifelong learning in mental techniques. The podcast also highlights how breathing techniques can improve both mental and physical performance, showcasing the intricate link between mindset and athletic success.
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ANECDOTE

Human First, Athlete Second

  • Agustina connects with players first as humans and second through shared athletic experience.
  • She uses her swimmer background to relate but centers the conversation entirely on the player's story.
ADVICE

Choose Purpose Before The Career

  • Pursue sports psychology only if it aligns with your purpose and desire to serve athletes.
  • Commit to lifelong learning in neuroscience and breathing techniques to add real value to athletes.
INSIGHT

The Measurement Gap In Mental Work

  • Mental performance lacks objective, clinical measurements comparable to MRIs for physical injuries.
  • Building deep relationships and timely feedback fills that measurement gap and reveals real impact.
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