The Edward Show Google Kills 100-Result Pages: SEO Tools in Chaos
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Sep 21, 2025 Google has thrown the SEO world into chaos by capping search results at just 10 per page, eliminating the long-standing 100-result option. This drastic change has left rank tracking tools like Ahrefs and Semrush reeling, as many users report significant drops in impressions and data inaccuracies. Experts weigh in on the implications, emphasizing the need for SEOs to adapt their strategies while focusing on core on-page SEO fundamentals and top-10 visibility. It's a pivotal moment for anyone relying on SEO for visibility!
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Google Limits SERPs To Top 10
- Google capped SERPs at 10 results, removing the &num=100 option and blocking deeper result access.
- This change will make rankings beyond page one inconsistent and limits tools' visibility into deeper positions.
Rank Trackers And Search Console Disrupted
- Rank trackers and scrapers that relied on &num=100 are now breaking and returning inconsistent data.
- Google Search Console impressions are dropping while tracked positions rise, revealing the scale of scraping influence.
Reports Of Dropping Impressions But Stable Clicks
- Brody Clark and others reported Search Console profiles with big impression drops but higher reported ranking positions.
- Chris Long and community posts warned not to panic because clicks often remained stable during the disruption.