From succeeding in overcrowded markets to creating customer delight, five founders share their secrets

Apr 11, 2024

Radhika Gupta from Edelweiss and other founders share insights on succeeding in competitive markets and prioritizing customer delight. Topics include company missions, target consumers, evolution of financial services, customer journey in tier two cities, challenges in the hospitality industry, supply chain efficiency in food tech, and forecasting demand in supply chain management.

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INSIGHT

Asset Management Is Problem Solving

Radhika Gupta frames asset management as solving people's financial problems rather than selling fund jargon.
She treats mutual funds as a regulated vehicle to meet consumer goals like buying a home or schooling.

ADVICE

Make Investing Goal-Oriented

Focus investing on goals, not greed, to match outcomes to customer circumstances.
Advise customers toward goal-oriented plans rather than chasing highest past returns.

INSIGHT

Financial Services Boil Down To Three Needs

Lalit Keshre describes financial services as wealth, credit, and insurance at core.
Groww has evolved from mutual funds to a multi-product platform serving future-rich, DIY customers.

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What does your company do?

There are many ways to answer this question.

Most founders have a really good answer, some have a meandering one.

Well, let’s just say it’s always a compelling answer.

This week we have five founders to answer that question on a broader range. They function in very competitive sectors and are successfully making their mark in their respective sectors by innovating and more appropriately reinventing the wheel.

First up, we have newly inducted Shark, Radhika Gupta of Edelweiss Asset Management telling us what her company does for its customers, and what she doesn’t want her customers to not do through a great example.

Next up, we have Lalit Keshre of Groww, who is very clear who the target consumer for his company is. Starting off as robo-advisory and then pivoting into the mutual fund sector and now on their way to become a complete financial services platform.

We have another Shark from the Shark Tank panel featured in this episode. Ritesh Agarwal of Oyo Rooms has built Oyo in his own words into a leading global hotel brand. But that’s not all it is as he went on to add further.

Next up, we have Kartik Jayaraman, who founded Waycool, a food and agritech company at the age of 40. He started off with the simple explanation: We’re a supply chain company. At our heart that’s what we do. After that he got into the nitty gritty of what Waycool does.

Lastly, we have Niraj Singh of Spinny, who is busy building in a space that has many competitors, old and new, and he explained how he’s servicing the aspirational class of the country by delivering something the competitors couldn’t.

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