Big Take How Amazon Rival Temu Got Sucked Into Trump’s Trade War
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Feb 18, 2025 
Spencer Soper, a Bloomberg reporter with over a decade of experience covering e-commerce giants, shares insights on Temu's explosive growth as a major competitor to Amazon since its 2022 launch. The discussion reveals how Temu's ultra-low prices attract price-conscious consumers. Soper explains the implications of Trump's tariff changes, exploring how they could raise costs for American shoppers and challenge Chinese retailers. The conversation dives into the evolving e-commerce landscape amid rising trade tensions and their potential impact on consumer choices.
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Soper's Temu Purchases
- K. Oanh Ha interviewed Spencer Soper about Temu, a fast-growing e-commerce app.
- Soper bought motion-sensing lights and gardening supplies on Temu.
Temu's Rapid Growth
- Temu's parent company is PDD, and it quickly became the second biggest online shopping platform after Amazon.
- Temu's low prices attract many U.S. customers.
De Minimis Loophole
- Temu's low prices are partly due to the de minimis rule, a tariff loophole.
- This rule allows individuals to import goods worth under $800 without paying tariffs.