How Amazon Rival Temu Got Sucked Into Trump’s Trade War
Big Take
E-Commerce Turbulence: The Impact of Trade Policy on Chinese Retailers
This chapter explores how the de minimis rule is affecting e-commerce platforms like Temu and Shein amid rising trade tensions. It highlights the resulting sales drops and the strategic shifts towards localizing operations in the U.S. market in response to increased logistics costs and potential customs duties.
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