Boz To The Future

The Future of Content: With Guest Casey Newton

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Aug 30, 2021
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ANECDOTE

Casey Newton's Journey to Platformer

  • Casey Newton started Platformer after feeling overwhelmed by social media coverage post-2016 election.
  • He transitioned from working at large media to independent substack publishing during the pandemic.
INSIGHT

Business Models Shape Content

  • Content creation is shaped heavily by business models driving media formats.
  • Newsletters allow a relaxed, direct connection with audiences, contrasting with ad-driven, clickbait media.
INSIGHT

Niche Interests Resurging Online

  • People’s interests are broader than mainstream media captures, previously seen in platforms like blogging.
  • New formats like Substack are revitalizing niche, diverse interests online.
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