How does understanding customer psychology lead to better digital sales?

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Jon MacDonald, founder of The Good, a digital experience optimization firm. Jon explores how aligning product strategies with customer psychology and user behavior can drive digital sales. He emphasizes the importance of empathy, user testing, and combining qualitative and quantitative data to create optimal user experiences.

Learn how techniques like click pattern analysis, eye tracking, and customer journey mapping can build a strong case for usability improvements and drive business growth.

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The Psychology Behind What Drives Digital Sales | Jon MacDonald