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Startups and scaleups often sprint toward innovation, laser-focused on building game-changing products—but in the rush, many forget that visibility is just as critical as viability. While founders perfect their pitch decks and chase product-market fit, they often underestimate the power of analyst firms. These aren’t just report writers—they're strategic allies offering market intelligence, competitive benchmarking, and credibility boosts that can shape investor confidence and buyer trust. Yet, too many treat analyst engagement like that unused gym membership—clearly valuable, rarely prioritized. In truth, tapping into analyst networks can be the growth lever that helps a brilliant product avoid fading into obscurity.
In this episode, Sam Gupta engages in a LinkedIn live session with Chris Holscher, Holscher.one in a live LinkedIn session as they discuss Chris' research on the value analyst firms bring to the table for startups.
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
WBSRocks: Business Growth with Enterprise Software and Digital Transformation