153. Back to Basics: Social Media - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Having a social voice and online presence matter more today than ever before. And without a solid goal and plan in place, those looking to digitally plug in with their pet charities will see their loyal fans moving elsewhere in a noisy online space. Tune in Friday because we're breaking down why social strategy needs to be a key priority of this year's development plan. We're discussing its benefits, how to define goals/audiences/messages and more. Then we finish off with our best Pro Tips and simply where to start. And if that's not enough, we built a ton of resources into a toolkit to help you make that first leap. We got you, friends👊

Episode Overview

• More than 50% of nonprofits reported they are investing more budget into their social media (2:50)
• Digital giving has grown by 21% in 2021. (3:30)
• The benefits of leveraging social media (4:00)
• Back to basics: social media (8:30)
• 27 examples of content ideas (22:00)
• Policies and procedures tips (25:00)
• Utilize a content calendar! Leverage a syndication mindset (26:00)
• Social media pro tips to take your social media to the next level (28:00)

For more information and episode details visit: www.weareforgood.com/episode/153

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Givebutter
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Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

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Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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