
IOFA with Aaron Starkman
Episode 4. Ari Weiss January 19, 2021
Jan 19, 2021
Ari Weiss, Worldwide CCO for DDB, brings a wealth of experience from his impressive advertising career. He shares a wild tale about a surreal meeting with a difficult client and how it shaped his view of the industry. The conversation dives into iconic ads, including a comedic gem for FedEx that channels a Mary Poppins vibe. Weiss also discusses the evolution of humor in advertising and the creative process behind powerful campaigns, emphasizing the importance of authenticity and emotional storytelling.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Intro
00:00 • 2min
Navigating the Advertising Jungle
02:30 • 9min
Early Adventures in Advertising
11:57 • 17min
Humorous Advertising: Chimney Sweeps and International Shipping
29:08 • 2min
Navigating Production Challenges for Authenticity
30:51 • 2min
Exploring the Art of Advertising: Humor and Emotion
32:31 • 2min
The Evolution of Visual Storytelling in Advertising
34:43 • 2min
Creative Campaign Ideation
36:31 • 18min
The Art of Case Studies in Advertising
54:32 • 11min
