IOFA with Aaron Starkman

Episode 4. Ari Weiss January 19, 2021

Jan 19, 2021
Ari Weiss, Worldwide CCO for DDB, brings a wealth of experience from his impressive advertising career. He shares a wild tale about a surreal meeting with a difficult client and how it shaped his view of the industry. The conversation dives into iconic ads, including a comedic gem for FedEx that channels a Mary Poppins vibe. Weiss also discusses the evolution of humor in advertising and the creative process behind powerful campaigns, emphasizing the importance of authenticity and emotional storytelling.
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