Your ideal customer is looking for what you are selling when you are selling it. They are willing to pay more because you have what they are demanding when the supply is lowest. Knowing your ideal customer isn’t just for direct-to-consumer business. In fact, Matt Stone of Dakota Growth joined me to discuss how Cow/Calf operators can find their ideal customer and be the guide to help the hero in this story find what they are looking for.

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How Matt Stone Found His Ideal Customer (WCP 431)