Confessions of a B2B Entrepreneur
[Greatest Hits] The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable
Sep 26, 2024
In this engaging discussion, Justin Rowe, a LinkedIn Ads expert from Impactable, shares his journey from job seeker to leading a successful agency. He delves into the evolution of LinkedIn advertising, emphasizing the shift from traditional outreach to targeted paid ads. Justin reveals the importance of transparency in marketing strategies and discusses the automation of ad management to boost client success. He also touches on navigating business sales and valuations, offering insights into strategic partnerships and financial assessments for a lucrative exit.
40:01
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Quick takeaways
- A broad outreach strategy is essential for B2B marketing, as engaging more potential clients increases the chances of successful conversions.
- The transition from outreach to paid LinkedIn advertising emphasizes the importance of adaptability in marketing strategies to maintain sustainable growth.
Deep dives
Value of Quantity in Outreach
Reaching out to a larger number of potential clients remains a fundamental strategy in marketing, emphasizing that the more people encountered for the first time, the greater the chances of making successful connections. If the right person is approached with a suitable offer at the optimal moment, the likelihood of conversion significantly increases. This approach underscores the necessity of having a broad outreach to filter through and identify quality leads. Ultimately, the quantity of engagements can directly translate to enhanced conversion opportunities.
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