[Greatest Hits] The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable
Sep 26, 2024
auto_awesome
In this engaging discussion, Justin Rowe, a LinkedIn Ads expert from Impactable, shares his journey from job seeker to leading a successful agency. He delves into the evolution of LinkedIn advertising, emphasizing the shift from traditional outreach to targeted paid ads. Justin reveals the importance of transparency in marketing strategies and discusses the automation of ad management to boost client success. He also touches on navigating business sales and valuations, offering insights into strategic partnerships and financial assessments for a lucrative exit.
A broad outreach strategy is essential for B2B marketing, as engaging more potential clients increases the chances of successful conversions.
The transition from outreach to paid LinkedIn advertising emphasizes the importance of adaptability in marketing strategies to maintain sustainable growth.
Deep dives
Value of Quantity in Outreach
Reaching out to a larger number of potential clients remains a fundamental strategy in marketing, emphasizing that the more people encountered for the first time, the greater the chances of making successful connections. If the right person is approached with a suitable offer at the optimal moment, the likelihood of conversion significantly increases. This approach underscores the necessity of having a broad outreach to filter through and identify quality leads. Ultimately, the quantity of engagements can directly translate to enhanced conversion opportunities.
Innovative Marketing Tools
A revolutionary feature introduced by H-RES has transformed marketing strategies, particularly in tracking the impact of website changes on organic traffic. When users modify blog posts or pages, H-RES now allows them to monitor organic traffic fluctuations before and after changes are made. This innovative tool provides valuable insights, enabling marketers to evaluate and optimize their content over time. By understanding how specific adjustments affect organic search performance, individuals can make informed decisions to enhance their overall marketing effectiveness.
Transition from Outreach to Paid Advertising
The agency's shift from a LinkedIn outreach model to paid advertising, especially on LinkedIn, emerged as a strategic response to industry changes and regulatory constraints. Originally relying on outreach to acquire clients, the pivot was driven by a desire to stabilize and expand the agency's offerings through effective ad campaigns. Investing in LinkedIn ads allowed the agency to leverage their established expertise while facilitating the growth of a more sustainable revenue model. This transition illustrates how adapting marketing strategies can respond to external pressures and capitalize on new opportunities.
Building Trust Through Retargeting
A sophisticated two-layer advertising strategy on LinkedIn revolves around establishing trust and credibility with potential clients through targeted retargeting. Initially, establishing cold traffic is crucial, aiming to attract users who may not yet be familiar with the brand. Once these prospects are engaged, a well-structured retargeting campaign utilizes specific messaging to build familiarity and trust over time. By addressing common objections and showcasing previous successes, the strategy enhances conversion rates and solidifies the brand's position as a market leader.
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode