Guest’s Background:
Mike Rhodes is approaching veteran status in the Adwords world. He’s in his 13th year of building & running campaigns for businesses & brands all over the globe. He’s the co-author (with Perry Marshall) of the world’s best-selling book on Adwords ‘The Ultimate Guide to Google Adwords’ with the 5th Edition due later in 2017. He’s also represented Google on stage & spoken at numerous events (including at the Google Plex in Sydney & many others such as Traffic & Conversion, Baby Bathwater, & for marketing legends like Brian Kurtz, Ryan Levesque, Ed Dale & James Schramko)
And as well as being in the trenches with his team & doing the work for clients, he also teaches a few hundred agencies how to improve what they do… both the technical ‘how to do adwords better’ side, and how to scale their agencies. Mike’s married to the amazing Gabbi & lives in Melbourne, Australia. When he’s not playing in the google machine you’ll find him in a forest on a mountain bike, or elbow-deep in Play-Doh with his two gorgeous daughters.
Website: websavvy.com.au
How to Audit Your Adwords Account
Action: Every account should be audited at least quarterly, by someone other than the person running it.
Goal: List insights, recommended actions and expected business impact.
Step 1: Start Google Adwords audit by looking at a high-level overview of the account
Step 2: Segment the data – dig a little deeper
Step 3: Get granular – delve into the nitty-gritty of AdWords
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