Craig Gent, "Cyberboss: The Rise of Algorithmic Management and the New Struggle for Control at Work" (Verso, 2024)
Aug 13, 2024
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Craig Gent, an insightful author focused on algorithmic impacts in workplaces, discusses the rise of digital management in sectors like logistics and delivery. He reveals how algorithms create new forms of worker control, sometimes leading to exploitation. Through compelling worker testimonies, Gent critiques traditional labor strategies, advocating for a humanist approach to tech-mediated workplaces. He also explores how workers creatively resist these systems, reclaiming autonomy through resourceful intelligence, and emphasizes the importance of collective action in this evolving landscape.
Algorithmic management transforms workplace dynamics by employing surveillance technologies that heighten worker anxiety and reshape supervisor relationships.
Workers resist digital control through creative tactics, reclaiming agency in response to the dehumanizing effects of algorithmic oversight on their labor.
Deep dives
The Impact of Algorithmic Management on Labor
Algorithmic management fundamentally changes the nature of work by utilizing technology to structure tasks and evaluate performance. This system often relies on tracking workers through devices that gather data on productivity and efficiency, which creates a surveillance environment. Such monitoring can lead to anxiety among employees about their performance metrics and job security, particularly in industries like logistics and the gig economy. The implications of this management style extend beyond mere data collection, affecting relationships between workers and supervisors and ultimately redefining workplace dynamics.
Challenges Faced by Unions in the Digital Age
Unions have historically advocated for workers' rights but are increasingly struggling to address the complexities introduced by algorithmic management. While they have made strides in negotiating technology-related workplace conditions, their focus often remains narrowly on traditional concerns like pay and job security. Many unions are hesitant to challenge the premise of technological management directly, which can prevent meaningful discourse around the implications of these systems on workers' dignity and rights. As a result, there exists a disconnect between the aspirations of workers and the actions of unions in the face of emerging technologies.
Workers' Strategies to Navigate Algorithmic Systems
Workers have developed various tactics to subvert the controls imposed by algorithmic management, often engaging in acts of resistance to regain a sense of agency over their work. Some workers share codes that enable unauthorized breaks or explore loopholes in the systems to manage their own productivity levels. These actions, while individualized, reflect a collective frustration with dehumanizing work environments and an innate desire to reclaim dignity. Through these subtle acts of defiance, workers demonstrate an understanding of the algorithms’ limitations and exhibit a form of resistance that challenges the overarching control exerted by management.
The Role of Technology in Shaping Labor Dynamics
The relationship between technology and labor continues to evolve, prompting new discussions about the implications for workers in various industries. Technological advancements have historically shaped managerial strategies, moving from scientific management to contemporary uses of algorithmic oversight. This evolution has significant repercussions for how work is organized, as today's systems promote rapid feedback loops that control and direct labor processes. Understanding this dynamic is essential for advocating for more equitable labor practices that consider the human element in the face of increasing automation and algorithmic decision-making.
Across the world, algorithms are changing the nature of work. Nowhere is this clearer than in the logistics and distribution sectors, where workers are instructed, tracked and monitored by increasingly dystopian management technologies.
In Cyberboss: The Rise of Algorithmic Management and the New Struggle for Control at Work(Verso, 2024), Craig Gent takes us into workplaces where algorithms rule to excavate the politics behind the newest form of managerial power. Combining worker testimony and original research on companies such as Amazon, Uber, and Deliveroo, the cutting edge of algorithmic management technology, this book reveals the sometimes unexpected effects these new techniques have on work, workers and managers. Gent advances an alternative politics of resistance in the face of digital control.
Louisa Hann attained a PhD in English and American studies from the University of Manchester in 2021, specialising in the political economy of HIV/AIDS theatres.