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The Google Ads Podcast

Hack For Advertising Penalized Products And Services On Meta And Google Ads

Jan 9, 2024
Learn how to market restricted products ethically on Meta and Google Ads. Discover powerful strategies for engaging specific audiences and building authority through educational content. This approach is designed with ethical marketing practices in mind for maximum impact.
06:34

Podcast summary created with Snipd AI

Quick takeaways

  • Create high-value content addressing consumer pain points to indirectly promote restricted products on Google and Meta.
  • Utilize top-of-funnel educational content strategy to engage customers, build authority, and expand market presence ethically.

Deep dives

Marketing for Restricted Products and Services

When advertising products or services that platforms like Google and Facebook restrict, a strategy involves addressing the pain points without directly promoting the solution. By creating high-value content that speaks to the consumer's issues, marketers can run inexpensive campaigns that attract qualified leads interested in resolving their challenges. This approach allows for remarketing tactics once users engage with the content, enabling the promotion of restricted products indirectly.

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