The Duct Tape Marketing Podcast How AI is Rewriting the Customer Journey
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Nov 27, 2025 Discover how AI is transforming the buyer's journey, making marketing strategies more crucial than ever. Explore the innovative Marketing Hourglass framework and its non-linear paths. Uncover how AI tools are revolutionizing research and self-service experiences, including the rise of recommendation engines. Learn why focusing on answering customer questions is key for effective SEO. Most importantly, hear how authentic storytelling and emotional connections will set brands apart in an AI-driven landscape.
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Customer Journey Isn't A Straight Line
- The buyer journey is no longer linear and requires mapping that reflects revisits and loops.
- John Jantsch's Marketing Hourglass reframes stages as know, like, trust, try, buy, repeat, and refer to guide strategy.
AI Changes How Buyers Research
- AI is rewriting how buyers research and compare options before they ever visit your site.
- Marketers must consider where buyers use AI and how it affects discovery and comparison shopping.
Enable Frictionless Self-Service Buying
- Build frictionless, self-service experiences and tools that let buyers configure, price, and purchase without sales involvement.
- Test price estimators, package builders, and clear purchase links to support this shift.
