HousingWire Daily

The mortgage influencer revolution is here

Jan 30, 2024
Guest
Greg Sher
Greg Sher, managing director of NFM Lending and co-creator of its influencer division, discusses the power of social media and influencer marketing in the mortgage industry. They explore the evolution of the industry, the importance of digital presence and branding, and the profitability of the influencer division. They also delve into the potential impact of influencer videos on the housing market, particularly for Gen Z and millennials.
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Episode notes
1
Introduction
00:00 • 2min
2
The Evolution of the Mortgage Industry
01:43 • 12min
3
The Importance of Digital Presence and Branding
13:32 • 5min
4
Profitability and Success of the Influencer Division in the Mortgage Industry
18:29 • 3min
5
The Impact of Influencer Videos on the Housing Market
21:36 • 10min