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Kicking off season two with a bang, we've got Tim Soulo, CMO of Ahrefs.com.

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In this episode, we cover:

• Growing the Ahrefs blog to 1.5 million monthly visitors

• Why traffic doesn't matter (and why Ahrefs has never used Google Analytics or retargeting pixels)

• How to design content that drives sign-ups (and why you shouldn't waste your time on anything else)

• How to rank #1 in Google (like Ahrefs does for everything)

• What type of content Ahrefs writes and why it works so well

• How to make 'you' focused content that also adds a lot of value

• What are the limitations to this approach?

• How do Ahrefs promote their content? How do they build backlinks?

• What are the six ways content marketing at Ahrefs contributes to revenue growth?

• Are backlinks really important? If so, why?

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Join the How the Fxck community to get instant access to this episode summarised into a PDF playbook. Download here.

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"You can be successful with a few simple fundamentals and by getting rid of non-essential stuff. Create a product that's genuinely useful to people. Forget growth hacks, make your product indispensable."

Ep.28. Tim Soulo, CMO at Ahrefs, How to design SEO content that converts readers and drives tangible business growth

Join the How the Fxck community to get instant access to this episode summarised into a PDF playbook. Download here.