TCC Podcast #156: An Unconventional Conversation with Les Hughes

Sometimes we like to try a little something different with the podcast and today's interview is a bit different than our standard. Preacher, coach and copywriter Les Hughes is our guest for the 156th episode of The Copywriter Club Podcast. We talked to Les about ..... •  how awesome, giving and kind Kira is •  the path from preacher to business coach •  what he did to build his platform as he pivoted his “business” •  having the right mindset before you make a shift •  trusting the process (and mentors and a higher power) •  what he would have done differently—and faster—if he did it again •  the tactics that helped him move forward quickly •  what he does today and the success he has found •  what copywriters can do to build their own authority to serve their own clients •  why you need to create a success path for your clients •  how to get your clients to help you serve them more effectively •  the importance of humility •  how he helps his own clients thing more strategically •  Les’ writing process and what helps him improve his writing •  how to prepare for adversity (but hope for the best) •  the place service to others plays in a successful business To hear it all, download this episode to your favorite podcast player or click the play button below. If you're a reader, scroll down for a full transcript.   The people and stuff we mentioned on the show: Ray Edwards Mel Abraham Stu McLaren Tribe Jim Rohn Zig Ziglar Joni Eareckson Tada (athlete, painter) Les' website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   What if you can hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for Episode 156 as we chat with preacher, business coach and strategist Les Hughes about his surprising career path, how we can think more strategically about our own businesses, what he does to help his clients transform their businesses and the power of volunteer work to change lives. Kira:   Welcome, Les. Rob:   Hey, Les. Les:    Thank you all both. Kira, great to talk with you again. Rob, great to talk with you as well. I really look forward to our conversation today. Kira:   It's so great to hear your voice. We met in Ray Edward's Mastermind last year and it was so great to meet you. I'm just happy to hang out with you for the next hour because it's been a while since we've chatted. Let's kick this off with your story, Les. How did you end up as a preacher, a pastor to pastors, a coach, a strategist to business leaders, a copywriter and many other things? Les:    I will do that and thank you for asking. Before I do, I'd like to share if I could take a point of peripheral privilege, so I'm going to ask for forgiveness rather than permission, okay? Kira, the people that know you are going to know what I'm going to say, but maybe new listeners or those that only listen to your podcast. Kira:   You're making me nervous. Les:    Well, don't be. It's going to be good. Listen, it's going to be a little uncomfortable for you, but that's all right. I want your audience to know what a giving and servant-hearted person you are genuinely. I think that doesn't come always across on your podcast because you're also very professional and objective and friendly and all of that. You're a very organized person, but I want the people that are listening this to know that you are one of the most giving, kind, empathetic people in this space that I've met. I just wanted to say that. I don't know if I've ever told you that, but I wanted you to know that. Les:    When we began our relationship in the mastermind group together, you were certainly further ahead than many of ...