[Top Agency Series] Purpose-Driven Marketing With Lyn Wineman, President at KidGlov

Lyn Wineman is a marketing veteran with over 30 years of experience, and her award-winning work has helped many national, regional, and local organizations achieve their goals. 

Lyn is the President and Chief Strategist at KidGlov, a boutique advertising agency. She leads a diverse team of passionate and talented professionals to drive growth through strategic branding and marketing communications. KidGlov has been recognized multiple times as one of Lincoln, Nebraska's best places to work. It recently completed its B Corp certification.

Before KidGlov, Lyn held many key leadership roles, including the President of Pickering Creative Group, Senior Vice President of Swanson Russell Associates, and Marketing Director of Tabitha. 

In this episode…

Since the reopening of businesses after the pandemic’s lockdown, brands are seeing that consumers and employees are more interested in aligning with companies that are making a positive impact in the world. But a positive impact doesn’t mean your business has to give away products.

Your business can be impactful even through marketing — and that’s where purpose-driven marketing comes in: you can communicate why your brand exists and its impact on the world. But the first step is to let go of your implicit bias and open the doors for your brand to make a positive change. Want to find out more? 

Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring Lyn Wineman, the President and Chief Strategist at KidGlov. They discuss the purpose-driven marketing process, dealing with implicit bias, handling controversial campaigns, and more. Stay tuned.