Run a Profitable Gym How to Use Other People’s Fitness Events to Make Money
Events create "sticky stories" for your clients, and they can generate revenue and improve retention. But you'll burn a lot of hours planning and running an event, and many gym owners have discovered they're actually losing money if they factor in all the time. Worse, events can also lead to burnout for you and your staff.
The solution: Partner with other event organizers.
A partner handles the actual event and all the work associated with it. You simply provide prizes and create training programs that help people prepare for the event.
Instead of overextending yourself and your staff, you're generating real profit for the gym, and coaches are making money by helping eager people perform better in great events such as fun runs, Spartan or other obstacle-course races, or fitness competitions.
Even better, your clients will show up motivated and ready to train because they have an event on the calendar. You'll get to celebrate their progress and their success on game day, but you won't have to set up obstacle walls at 3 a.m. and then tear everything down in the dark after the last competitor finishes.
If competitions stress you out, Chris Cooper has the exact plan you need to partner with other event organizers so everyone wins.
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Gym Owners United
2:07 - Creating experiences and stories
4:19 - Profit by partnering and creating training programs
7:25 - Commission structures
10:20 - Feeder events
12:06 - Recap