Jonathan Knight: The New York Times Games Strategy

 The New York Times is one of the world’s most recognized and respected newspapers, and has been in circulation since 1851. With almost 10 million subscribers (of which 8.6 million are digital-only), the Times has a huge audience and an even larger cultural impact. But the Gray Lady isn’t content to just rest on her laurels and focus on news - other verticals in which the Times operates are product reviews (The Wirecutter), sports (through their 2022 acquisition of The Athletic), cooking and, of course, games. In addition to their 7 home-grown casual titles, the Times of course famously acquired viral sensation Wordle for “7 figures” in early 2022. To talk more about the Times’ games strategy, your host Niko Vuori talks with Jonathan Knight, Head of Games at The New York Times. 

New York Times Games: https://www.nytimes.com/subscription/games 

Who’s On:

Jonathan Knight: https://www.linkedin.com/in/jk00011/ 

Niko Vuori (Host): https://www.linkedin.com/in/nikovuori/ 

If you would like us to discuss any other gaming-related topics, do reach out at metacast@naavik.co. We’d love to hear your general thoughts and feedback too!

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