Ep 336 - The Science Of Being Cool & Attractive

Jul 16, 2025

Lauren Colenso-Semple, co-author of the Mass Research Review and a psychology expert, dives into what makes someone cool and attractive. The conversation covers how societal standards and body image shape perceptions of attractiveness, particularly in men. They explore the impact of personality traits on fitness preferences, stressing that aligning exercise with individual characteristics enhances engagement. The discussion also highlights that being perceived as attractive goes beyond just physical appearance, emphasizing the value of personality and qualities in relationships.

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INSIGHT

Optimal Body Fat for Attractiveness

Research shows peak male attractiveness at about 13-14% body fat with a V-tapered physique.
Extreme leanness or high body fat reduces attractiveness, challenging fitness world extremes.

INSIGHT

Misconceptions on Low Body Fat

Many in fitness aim for unsustainably low body fat to be "sexy," but science disagrees.
13% body fat maximizes attraction and health without extreme dieting drawbacks.

ADVICE

Avoid Extreme Dieting for Attraction

Avoid obsessive dieting and training to reach extremely low body fat; it harms social life and fun.
Aim for a sustainable body fat level to maintain a balanced and enjoyable lifestyle.

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In this episode of Iron Culture, Dr. Eric Trexler and Dr. Lauren Colenso-Semple discuss science related to attractiveness, coolness, and personality type. They explore scientific studies on the factors associated with perceived attractiveness and "coolness," discussing body fat percentages and societal perceptions. The conversation shifts to how personality traits appear to predict workout preferences and engagement in fitness, then they debate the importance of matching exercise to individual characteristics.

Time stamps:

00:00 Introduction to Iron Culture and Guests

5:57 The Science of (Male) Attractiveness

10:39 Evolutionary Underpinnings of Male Attractiveness

13:53 Distorted Perceptions of Attractiveness (In the Fitness World)

20:10 The Irony of Pursuing Attractiveness

22:22 Body-Fat and Optimized Health

24:18 Surprising Article Feedback

28:50 Unrealistic Body Standards and Gender Perceptions

32:49 Achieving the Outcome Versus Doing Hard Things

35:07 Attractiveness is More Than Body Shape/Size

37:48 The Science of Being Cool

47:19 Matching Exercise To Personality Types

References:

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https://psycnet.apa.org/doiLanding?doi=10.1037%2Fxge0001799

https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1587472/full