Endless Thread Love in 60 Seconds
Feb 14, 2025
Wanda Brewer's journey through grief leads her to an unexpected love: 60-second soap opera dramas on Instagram. These bite-sized vertical shorts, featuring mafia bosses and werewolves, are captivating millions. The podcast delves into their rise in America, exploring the lucrative industry behind them and their emotional appeal to younger audiences. As viewers binge on cliffhangers and romance, the show examines how this format reshapes entertainment consumption, relationship dynamics, and the industry challenges faced by creators.
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Booming Industry
- Vertical shorts are a multi-billion dollar industry, originating in China.
- They are consumed globally, raising questions about the future of entertainment.
Market Growth
- The vertical short market boomed in China, with thousands of series produced.
- The industry is expanding overseas, generating substantial revenue.
Monetization Strategy
- Revenue comes primarily from in-app coin purchases, not subscriptions.
- Micropayments for individual episodes drive profits in this model.